“Get one before one gets you!”
Motion Performance’s catchy sales pitch for builder Joel Rosen’s Phase III Specialty Muscle Cars sums up the escalating performance scene in the late 1960s. Special edition muscle cars were essential to keep pace. Joel and other independent car builders (such as Carroll Shelby, George Hurst, Dick Harrell, Mr. Norm, and Jim Wangers) did what the factories couldn’t do: take the muscle car and turn it into a tire-burning monster.
Although the Pontiac GTO established the muscle car category in 1964, a host of corporate safety restrictions restrained factories from offering turn-key race cars off the showroom floor. Independent car builders enhanced appearance and amplified performance in an attempt to do what the manufacturers wouldn’t. Motion Performance issued a written guarantee: Phase III cars would run 11.5 at 120 mph down the quarter-mile!
Some of the most iconic nameplates in automotive history were applied in this era with names that included Cheetah, Black Panther, Royal Bobcat, Super Hugger, Manta Ray, Super Snake, Deuce, Fast Track, and The Machine. How did manufacturers stealthily promote these special edition muscle cars as “halo cars” while pretending not to endorse them? What happened to these innovators when factories assimilated their ideas? It’s all covered inside.
Muscle car historian Duncan Brown takes us through these special edition muscle cars, their creators, and the behind-the-scenes forces that shaped these wild beasts into legends that left a lasting legacy.
Founded in 1993 CarTech, Inc has become one of the leading publishers of how-to automotive titles for the hardcore enthusiast. In 1995 CarTech purchased the S-A Design line of book from Larry Schreib and Larry Atherton who had published their first book in 1976 titled, The Chevrolet Racing Engine, by Bill Grumpy Jenkins. This single title gained wide recognition as “the bible” of high performance engine design and assembly.
CarTech has continued to expand on this tradition and now has over 300 titles available for the enthusiast, in a wide variety of formats – from print to digital to video. Today, our publishing efforts include our traditional performance “S-A Design” titles along with race histories, biographies of industry icons; in addition to a number series that further assist readers with their projects.
| Format | Hardback |
| Illustrations | 335 color & 55 b/w photos |
| ISBN | 9781613255797 |
| Pages | 192 |
| Publisher | CarTech |
| Size | 8.5 X 11 (inches) |
